Friday, October 21, 2016

New Call-to-Action Button Options for Facebook Pages

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook's latest announcement puts power behind the buttons placed on pages.

Facebook CTA Buttons

Integrate with Third Party Services

This has been a long time comin'. Up until now, if you wanted to drive sales with your call-to-action button, you probably connected it to an external link going to your website. As a result, users were taken out of the Facebook environment and were likely to abandon.

But now Facebook is partnering with several services to allow businesses to offer a seamless experience for buying a meal, purchasing tickets or booking an appointment.

Here's a look at the current list of services for appointment booking or requesting contact:

(As I type this, only the first three are currently available.)

You'll first need to own an account with one of these services to be able to allow users to book appointments with you on Facebook.

There are also currently two services for making food orders through Facebook:

Within their announcement, Facebook also mentioned being able to buy tickets through Eventbrite, Ticketmaster and Fandango.

How to Add Integrated Services CTA

The rollout of these buttons begins in the US, so you may not have this yet. To check to see if you do, click “Add a Button” under your page cover photo.

Facebook CTA

You'll then see five different button options…

Facebook CTA

You can expand each item to get detailed options…

Facebook CTA

Anything listed directly under the button is a native option. But if you click “See Options” you'll get the third party integration options…

Facebook CTA

When you find a service you like, select it and click “Add Service.”

Facebook CTA

You'll then need to log into that account to proceed.

Here's a video from Facebook:

Book Appointments with Messenger

Even if you aren't using one of the services above, you can use the new CTA buttons to drive appointments and conversations through Messenger.

Here's what will be available:

  • Get Quote

  • Request Time

“Get Quote” has limited availability while “Request Time” is currently available for companies that added a Services section in the US.

Your Turn

As with all new Facebook features, this is a rollout. You may have some features now, or you may have none of them. It may take days, weeks or months for you to get them. But you will get them!

In the meantime, what do you think of this update? Let me know in the comments below!

The post New Call-to-Action Button Options for Facebook Pages appeared first on Jon Loomer Digital.

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#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more… Read the full article at MarketingProfs

#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

from MarketingProfs Daily: Social Media



Thursday, October 20, 2016

How to Engage Your Customers in Creating User-Generated Content

As a content marketer, your greatest asset is an enthusiastic customer. Don't miss these three key opportunities for user-generated content.


How to Engage Your Customers in Creating User-Generated Content

from Convince and Convert Blog: Social Media Strategy and Social Media Consulting


8 Tips to Crafting Compelling Copywriting For Your Mobile Visitors


Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience.

With Google placing more emphasis on mobile site optimization in search results, and smart phone take up increasing all over the world, it's no wonder that copywriters need to adapt as well.

Writing web copy for a mobile audience is a different ball of game. Since you attract users on the go, it is tricky to keep them engaged and interested, due to their short attention span and endless distractions.

But there are some best practices to stick to that will help you deliver a compelling marketing message on mobile.

If you find it difficult to create incredible web copy for a mobile audience, then these insightful tips can help:

1. Focus more on images

Studies have shown that users favor images more than text.

The screen size plays a huge role in mobile marketing, and if you replace text with relevant pictures it can increase your engagement.

So the next time you set your eyes on a blank screen, try to include more pictures in the body text to save space and let the viewer get more out of fewer words.

As an example, you can see this heat map of a website that indicates the areas which have maximum views.


Image Source: Pinterest

According to this heat map, the section of the page that contains images retains the attention of viewers for a longer time.

The bottom-line is that images are a far better option to use in copy than text, as they give visual information to mobile users.

2. Keep it simple and impactful

Text messages, phone calls, and notifications cause a good deal of distraction for users. That is why it is essential that you keep it brief but to the point.

Considering the small screen size of mobile users; it is important that you crop your content so that viewers can easily skim the relevant information.

After you have written the first draft, be sure to check your copy and see what else you can cut.

While it is tempting to use superlatives and modifiers in your copy, do not use them excessively as they will only create confusion.

Make it about like 30 characters or less to get your point across. Put out the most relevant words first and make sure the copy lets the readers know what's most important in the message.

Remember the KISS technique? Keep it Simple Stupid.


Image Source: S.Yimg

Take a look at this fantastic example of impactful mobile copy. As you can see, the ad features an image along with a description of the products they can offer to their customers. Very cool!

Better yet, you can also use infographics or even videos to convey your point in a simple manner.

3. Use the “Golden Triangle” approach

There is a specific pattern in which users view text in print, desktop, and mobile devices. We call it the Golden Triangle.

To elaborate on it further, Jakob Nielsen conducted a study in April 2015 that explained the concept of the Golden Triangle. From the study, it was revealed that online viewers see the content in an “F” pattern.

The study explained that the eyes of users move in a horizontal direction. The user first views the upper part of the content, then they move in a horizontal direction and finally to the left vertical direction.

When using eyeball-tracking software, it forms the shape of the letter 'F' and this is how it derived its name.

This is also precisely the manner in which mobile users scan the content on a website, i.e. they first look at the upper left corner of the screen and then the center of it.

Users spend about 68% of their time in the center of the screen, while they consume 86% of their time in the upper two-thirds of the screen.

Following this specific pattern, you can significantly increase the engagement of prospects on your web copy which will result in a higher conversion rate.


Image Source: Kiehl's

4. Create short and compelling lines

Unlike desktop users, mobile users have a shorter attention span which requires you to create shorter sentences.

Rather than stuffing your copy with fluffy content, you should optimize it with short but compelling lines that create the right impact.

These sentences have to establish the true essence of your landing page or email copy. But most of all, the first sentence has to raise the bar and deliver on the expectations of the audience.


Image Courtesy: Bupa

The above-mentioned image is a perfect example of how mobile copy should succinctly describe a service. As you can see, it portrayed the benefits of a health insurance plan in a few short lines.

5. Create an attention-grabbing tagline

When David Ogilvy gave Rolls Royce the famous tagline, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”, it skyrocketed the sales of the company of that particular year. That is the power of a catchy headline.

The idea behind writing catchy taglines is to convey your brand story in a few words. In mobile marketing, you have only 8 seconds to do that.

Considering such a short reaction time, it makes it even more important for you to create memorable one-liners that can succinctly sum up the gist of your brand message in a few seconds and draw in more visitors to your website.


Image Source: T Mobile

This mobile ad copy of Samsung Galaxy captures your attention with its catchy tagline.

6. Be frequent with bullets

Using bullets in your copy is one of the best ways to make your content more scannable and reader-friendly. Bullets add clarity in your copy and make it easier for mobile viewers to scan valuable information.

Bullets are also a time-saving substitute for the longer paragraph. It enables you to put across your message to readers in a jiffy.

It allows you to summarize the gist of your information in a precise manner which makes it easier for mobile readers to get your point.


Image Source: Amazon

This compelling ad copy of Ford Blue Oval Garage Stool entices your eyes for its conciseness. It uses the bullets to pitch the features of its products.

7. Build a connection between your email copy and web copy

Email copy is just an extension of your web page and doing it poorly can directly affect the outcomes of your email marketing campaign.

To create a uniform feel for your brand, it is important that you infuse consistency in your content. So when a lead clicks through a link in your email, they should be able to quickly find a connection.

Therefore, it is important to keep the style and tone of your copy consistent from your email to web pages.

At the same time, your web page should help your leads proceed to the next steps that can help them understand the features of your products.

8. Don't forget to proofread

For a prospective customer, there is nothing more annoying than a misspelled sales letter or web page. The glaring spelling errors and grammatical mistakes not only affect the mood of your leads, it also questions the professionalism of your business.

To avoid facing the music of such mistakes, a spell-checker tool can come to your rescue. For better results, you should double-check your copy to make it free from any overlooked error.

Guest Author: Anna Marsh works as a Web Copywriter for Essay Help Deal. Apart from creating killer sales copy for websites and social media, she also writes insightful articles for the online marketing industry. You can follow her on Facebook, Twitter and Google Plus.

The post 8 Tips to Crafting Compelling Copywriting For Your Mobile Visitors appeared first on Jeffbullas's Blog.

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Tuesday, October 18, 2016

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts


rethink blog strategy epic blog posts content marketing

The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people. They instructed bloggers to daily “borrow” ideas and themes from other leading bloggers and influencers in their industry. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content.

While this strategy may work for some, it is going to be short lived. It's also not surprising this recommended strategy came from someone who has been known across the industry to borrow and even steal content from others.

When you consistently “borrow” content from others, not only are you taking legal risks in regard to copyright laws but you are also building the brand and ideas of the person or brand you are copying, versus your own. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others.

As with anything in life, just because you “can” do something doesn't necessarily mean you should. There are always ways you can cheat, beg, borrow and steal.

The true leaders in any industry are the ones who do the work. Content marketing is no different. Click To TweetThe people who follow dig their own path versus simply skipping along in the path others have trudged for them. In my opinion this is what separates the good from the great. The status quo from the amazing and epic!

The truth is that there is not a shortage of good or even epic content on the web today. The goal is not to create masses of content that looks, reads and sounds like everyone else. The goal should not be to copy ideas and themes from others so that you have masses of quantity.

What happened to providing value to your readers, listeners and views by…

  • being unique?

  • being relevant?

  • solving problems?

  • providing solutions?

For new businesses hopping onto the social and digital web, taking the advice of following status quo copycat content is going to do absolutely nothing to set you apart from your competition!

So, how do you create content that…

  • inspires?

  • educates?

  • empowers?

  • connects emotionally with your target audience?

  • differentiates you from your competition?

  • helps you rise above status quo?

  • enables you to stand out from the noise of yesterday?

Your goal is not to build a blog, website or business that is status quo, right? You want amazing customer experiences. You want customer relationships that are real, authentic, relevant and unique. You want a business that is built on what it is you have to offer that is unique.

Your blog should be a living, breathing representation of who you are, and what you have to offer. Your blog should not be a copycat version of the rest of the blogosphere.

When you write amazing and epic blog content, people will remember it. They will share it. They will write about it. They will link to it. When they share, click, like and link your friend Google will also fall in love with you and your blog. Traditional SEO is changing. What your customer thinks of your brand and content will show in the actions they take to share and engage with your content, or not.

If you want to establish thought leadership, trust and authority in your industry and niche, then build the brand of you, not the copycat version of someone else! Click To TweetTake a listen to episode 225 of the Social Zoom Factor podcast for 10 tips to create epic blog posts that will keep your readers coming back for more. This episode is filled with strategies and tips you can implement immediately to start differentiating from your competition, increase brand awareness, generate more leads and even impact your bottom line!

Take a listen to episode 225 of the Social Zoom Factor podcast to learn the following:

  • 10 tips and strategies to create epic blog posts for business

  • Importance of blog post format, planning and goal setting

  • How to identify 3 problems you can help your audience solve and create content to solve those problems

  • Writing blog headlines that draw people in authentically and organically

  • How to leverage your blog to tell compelling brand stories that connect with your audience emotionally

  • Informing your readers early on in the content of what they are getting and ensuring the expectations are set properly and honestly

  • Using visual images to grab attention and connect with your readers

  • Backing up what you write about with facts, case studies and examples

  • Including the YOU factor in your content to differentate from competition and stand out from the crowd

  • Why you must share your best content and not hold back the good stuff!

  • Importance of making content actionable!

Be sure to subscribe to this entire brand new series on iTunesStitcher or SoundCloud!

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor 

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor 

social_zoom_factorHow to Subscribe to Social Zoom Factor Podcast 

from Pam Marketing Nut


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Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

52 Ways to Make the Most of Your Content Marketing

Is it possible to create content that's both entertaining and actionable? This 52-point visual guide will show you how.


52 Ways to Make the Most of Your Content Marketing

from Convince and Convert Blog: Social Media Strategy and Social Media Consulting